Meta Ads
Paid social on Facebook and Instagram, planned and managed by us, to bring in new customers who then enter your email journey.
Auxrum Growth, a monthly partnership
You've built the brand. Now let's keep the customers coming back.
A monthly partnership for established brands. We run your email and retention every month, and add Meta and Google Ads once the numbers show you're ready for more traffic.
Email campaigns and strategyEvery month
Retention and automated emailsEvery month
Meta AdsWhen you're ready
Google AdsWhen you're ready
Having customers isn't the same as keeping them.
Once a brand has real momentum, the challenge changes. It's less about being seen and more about what happens after someone has already said yes. Does this sound familiar?
The list keeps growing, but email sales don't grow with it.
Customers buy once, then quietly disappear.
Most of the budget goes to finding new customers, and very little to keeping them.
Emails only go out when you need a sale.
Your customers shouldn't only hear from you when you're asking them to buy.
- Social audiences change.
- Ad costs rise.
- Algorithms move.
Your email list is the audience you own.
Finding a customer is expensive. Keeping one is where the profit is.Everyone on your list gave you permission to reach them directly, with no bidding and no guessing whether they'll see it.
So we treat email as part of the business, not a newsletter. It's planned around your launches and priorities, written with care, and improved every month.
Email carries a customer from
- Attention
- Trust
- First order
- Second order
- Loyalty
A calendar with a point of view.
No two brands need the same month. We plan your emails around your products, launches, seasons and what your customers did last month, then decide what to send, to whom and why.
One month, for example
Your calendar is built around your brand.
Week one
TeachThe routine behind the results
StoryWhy we made it this way
Week two
LaunchEarly access for subscribers
LaunchIt's here
Week three
How toThree ways to wear it
RestockRunning low?
Week four
Win-backIt's been a while
SaleThe weekend edit
Campaigns are one part of it.
Campaigns land better when everything behind them works. So each month we also look after the rest of the relationship a customer has with your brand.
The goal is a customer who becomes more valuable every year.
Segments
New subscribers, first-time buyers and loyal customers each get messages meant for them.
Automated emails
Welcome, cart, post-purchase and win-back emails, kept up to date as your products change.
Repeat orders
Restock timing and product pairings that invite the next order.
Quiet customers
Reaching the part of your list that's going cold, before it's gone for good.
Monthly report
What worked, what didn't, and what we're changing next month.
Added when you're ready
Ready for more traffic?
Meta and Google Ads can be added to Growth once email is proven. New customers then land on a store that converts and go straight into the emails behind it.
Google Ads
Search and shopping ads that reach people already looking for what you sell, planned and managed by us.
Ads start once your emails reach the inbox, your automated emails are making sales and we know your real conversion rate, usually by the end of month four or five. Each platform is added separately, and ad spend is paid directly to Meta or Google.
Where should you start?
Most brands start with Core.
Growth works best on a strong foundation. If your site isn't converting or your automated emails need rebuilding, Auxrum Core gets that in place first, then Growth picks up where it leaves off.
You can start with Growth if
Your store already converts well, your automated emails are live and healthy, and your emails reach the inbox. We'll look at your numbers together on the call before we recommend it.
We've been on the founder's side of the dashboard.
Before Auxrum, Danielle Edmond built her own beauty brand, Stay Golden Cosmetics, to eight figures. She has lived the launches, the inbox, the customer questions and the months where the numbers decided everything.
Every Growth partnership is run from that view. We learn your brand, plan with you and stay close to the results.
- Forbes Next 1000Class of 2021
- Shopify Top 1%Her own store
- 100,000 ordersIn a single month
Let's talk investment.
Growth is a monthly partnership. Email and retention are always included, and you add Meta or Google Ads only when your numbers are ready for them.
Book your discovery callEmail and retentionMonthly campaigns, automated emails kept up to date, segments and a monthly report.
Starting at$3,000per month
Add Meta AdsStrategy, creative direction and management on Facebook and Instagram.
+$2,500per month
Add Google AdsSearch and shopping campaigns, planned and managed by us.
+$2,500per month
If you add both ads platformsEmail, Meta and Google together. Booked separately that's $8,000 a month; as a bundle it's $1,000 less.
Ad spend is paid directly to Meta or Google and isn't included. We recommend at least $3,000 a month per platform.
Questions
Anything else is easier to answer on a call, where we can look at your brand.
Book your discovery callHow many emails do you send each month?
It depends on your brand, your launches and your customers. We plan the right amount for each month instead of hitting a fixed number, so some months are busier than others by design.
Do you write and design the emails?
Yes. Every email is written in your brand's voice, designed to match your store, and built to read well on a phone.
Do you work inside Klaviyo?
Yes. Klaviyo is where we plan, build, segment and send, and where we review results each month.
Can you take over our existing email account?
Yes. We review your lists, segments and automated emails first, keep what's working and fix what isn't.
Are Meta and Google Ads included?
They're optional add-ons at $2,500 a month each, added when you're ready. Add both and the full bundle is $7,000 a month instead of $8,000. Email and retention, starting at $3,000 a month, are always the core of Growth.
How much should we plan to spend on ads?
Ad spend is paid directly to Meta or Google and is separate from our monthly fee. We recommend at least $3,000 a month per platform so there's enough data to learn from.
Can we start with Growth?
Yes, if your foundation is already strong. We'll look at your store, automated emails and inbox placement on the call and recommend the right starting point.
How do we get started?
Book a discovery call. We'll talk through your brand and numbers, then send a clear plan with a start date.
Your audience is already here. Let's make more of it.
Tell us where the brand is today and where you want it to go. We'll tell you whether Growth is the right next step.
Book your discovery callNew to Auxrum? Most brands start with Auxrum Core.