Naturally Laced

As acting CMO for Naturally Laced, we rebuilt the brand’s digital foundation to drive measurable performance. By redesigning the website, streamlining backend tools, and launching targeted retention campaigns, we elevated both conversions and consistency in revenue.


Redesigned website → boosted conversions by 35%

Integrated apps for faster, smoother site performance

Implemented email flows + campaigns to drive retention

Increased monthly revenue by 133.3% within the first 4 months

Result: A stronger, smarter eCommerce brand built for sustainable growth.

The Power of a Solid Foundation

Naturally Laced is the perfect example of why a strong website presence & customer journey are essential before scaling. By redesigning the site to truly represent the brand and optimizing the user experience, we unlocked 35% higher conversions and more consistent revenue within a month.

This case shows that the foundation of an eCommerce brand must be solid, capturing the low-hanging fruit through design, performance, and retention strategies, before scaling. Once those efficiencies are in place, every dollar spent on growth performs exponentially better. That’s why we advocate for efficiency and strength in the foundational build of every website we touch.