Auxrum Core
The foundation.
We rebuild your Shopify store so it actually sells, set up the emails and texts that bring shoppers back, and then run your email marketing until we can see what works for your customers.
Explore Auxrum Core- Forbes Next 1000Recognized founder
- Shopify Top 1%Store performance
- Six figuresIn sales in one day
- 100,000Orders in one month
Auxrum, said awh-rumm
Your store should sell as beautifully as it looks.
We help established beauty, hair, wellness, lifestyle and fashion brands turn a good-looking website into one that brings in sales, and keeps customers coming back.
Auxrum Growth
The scaling partnership.
We keep your email and retention running every month and, once the numbers are ready for it, add Meta and Google Ads to bring in new customers. If your foundation already performs, you can start here.
Explore Auxrum GrowthWhat could your store be earning?
Most founders don't know their conversion rate, or how much email and SMS should really be contributing. Start with your category and we'll fill in realistic numbers, not best-case ones. Then adjust anything you know.
A realistic range, per year
Your store today, per month
Email & SMS today (estimated )
Email & SMS, built out properly
Plus a modest 5% lift in site conversion
A conservative estimate, not a promise. Email and SMS revenue builds over months as your list and flows grow; it doesn't appear overnight. Your real numbers are what we look at on a discovery call.
- Around 1%Where many stores really convert today. That's normal, and it's why small gains in conversion add up to real money.
- Flows firstAutomated flows like welcome, abandoned cart and post-purchase earn far more per email than one-off campaigns, and they keep working after they're built.
- It takes monthsEmail and SMS grow with your list. Most brands see their share climb steadily over the first six to twelve months.
Estimates use conservative assumptions: conversion rates of 0.5–1.3% by category, and email and SMS growing to roughly 12–26% of revenue depending on where you start.
Recent work
Seven brands and counting: Stay Golden Cosmetics, Naturally Laced, GEM Blends, uQueen Organics, The Whitte Shirt Society, Earline Sims Collection and Organnick Beauty.
Stay Golden Cosmetics
A beauty brand built into an eight-figure e‑commerce business, with sales records and retail partnerships along the way.
Naturally Laced
Increase in revenue conversion within the first four months of the new brand system and website.
Gem Blends
From outdated to elevated: a modern storefront and brand that finally matches the product.
Pretty brands are nice. Profitable ones are even better.
We care about how your brand looks. We care just as much about what happens after someone lands on it: whether they buy, whether they hear from you, and whether they come back.
Danielle Edmond
Founder of Auxrum
I spent over a decade as a founder in the beauty space. Every time I worked with a marketing team, there was a gap in how they spoke to women, and I was always the one filling it.
The women behind these brands are busy. They're running a company, and often a household too. They need someone who understands their customer, gives it to them straight without the jargon, and still delivers real results. And they want it to look beautiful, because it's their name on it.
That's why I started Auxrum. We give your brand the same care we gave our own.
- Forbes Next 1000Class of 2021 ↗
- Shopify Top 1%Store performance
- 8-figureE‑commerce brand built
- Six figuresIn sales in a single day
- $600K+In sales in a single month
- 100,000 ordersShopify orders in one month
Before you redesign anything else
Find out where your store is losing sales, and what to fix first.
Tell us about your brand on a discovery call and we'll show you where revenue is slipping away, and what we'd fix first.
Book your discovery callThe Auxrum Edit
One growth idea a week for founders. Short notes on conversion, email and keeping customers, from someone who has run the numbers on her own brand.