case study

Earline Sims

Website BUILDEmail FlowsBRAND MIGRATIONAUXRUM CORE
The Work

From someone else's platform to a brand-owned home.

The Earline Sims Collection was operating on Vontelle — a shared marketplace. The brand had the voice, the product, and the audience. It just needed a space it owned completely.

Standalone Website Build 01

A full Shopify build from the ground up — designed to carry the brand's bold personality, showcase the frames, and convert visitors into buyers on their own terms.

Email Flow Architecture 02

Complete automated email infrastructure; welcome series, abandoned cart, post-purchase, and browse recovery, all live from day one.

Brand Migration 03

Moved the brand off Vontelle and onto a platform it owns entirely, full control of the customer experience, the data, and the story.

The Website

Built to be as bold as the frames.

A site that leads with confidence editorial photography, a clear brand voice, and a shopping experience designed to feel as distinctive as the collection itself.

🔒 earlinesimscollection.com
Built to be as bold as the frames.
Visit Live Site ↗

Meta Ad 1
Meta Ad 2
Email Marketing

Flows and campaigns, always on.

Automated flows and monthly campaigns working together to drive revenue around the clock.

Welcome Series
Welcome Series
A personal introduction from Earline, the brand story, the mission, and a first-purchase offer that converts new subscribers into buyers.
Automated Flows
Automated Flows
Abandoned cart, post-purchase, and browse recovery, running around the clock to capture revenue and deepen loyalty.
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