Whitte Shirt Society
A brand built from concept to launch.
Whitte Shirt Society came to us with a vision; a bespoke luxury brand built around timeless clothing pieces. We brought it to life, building out the premium aesthetic from the ground up: the visuals, the digital experience, and the email infrastructure to match.
A complete Shopify build designed to communicate quiet luxury from the first scroll, editorial layout, refined typography, and a purchase experience that matches the product's prestige.
98% of the brand's visuals were created using AI, product imagery, model photography, lookbook content, all art directed and produced by Auxrum to meet a luxury standard.
Custom email flows built around the pre-launch model, building anticipation, capturing waitlist subscribers, and nurturing them through to shipping day with purpose-built sequences.
Luxury from the first pixel.
Every page designed to communicate the singular focus of the brand, one shirt, made perfectly, for women who don't settle.
Built for the wait.
Pre-launch flows designed to turn a waitlist into an engaged audience; building desire for a product that hadn't shipped yet.
From concept to launch — we build the whole thing.
Brand, visuals, website, emails. Everything your brand needs to launch with intention.